“The Asian Games will help esports become more mainstream in Southeast Asia and Asia,” said Johnson Yeh, who manages the region for the Tencent-owned studio Riot Games, whose blockbuster game League of Legends will be in the event. What we’ve covered in this article merely scratches the surface ofNewzoo’s Consumer Insights suite. Game companies are increasingly looking to target growth markets in Southeast Asia, but no two countries in this region are the same. In Thailand’s urban online population, 95% of gamers play on mobile.
Hardcore players can now dream of representing their country and becoming world champions. Inside this Bangkok gaming cafe, called G-Speed Living Plus, evenings are a busy time. Students still in school uniform shout instructions at others through headsets. Older gamers file in after work or university, slipping into reclining chairs and powering up to compete with friends and foes across the globe.
After joining the national team, you have to find a position amongst clubs that already have quotas of players. There are not just the players and fans when it comes to eSports, but new careers that range from cast game players and commentators to production and event staff. They all make up a community to support players and the business at the same time.
Somboon Lampang, The Red Tiger team from TAIKI-SHA Company, and the SVEN CLUBS team from TCC Hotel Asset Management Co., Ltd. won the 2nd – 4th place, respectively, total prizes worth more than 246,000 baht. Real preparation helps prevent teams from breaking up after losing a competition or corruption where athletes are not paid after a loss even though the team has already been paid by sponsors. Instead, he secretly registered to compete on a Thai reality TV show named King of Gamers, which pits would-be esports athletes against each other. “AIS supports the country’s gaming and e-sports industry through four main strategies — connection, competition, co-education, and community,” said Ms Rungtip. Thailand E-Sports Arena is located on the 5th floor at The Street Ratchada.
According to a survey by Rakuten Insight in March 2020, 76 percent of Thai male respondents stated that they played online games. The survey also explored the frequency of online gaming and it revealed that half of Thai respondents played online games on a daily basis. We’re looking forward to seeing ESL deliver a great series of professional and collegiate esports events for our Thai fans and players,” said Chris Tran, Head of Esports at Riot Games for Southeast Asia, Taiwan and Hong Kong.
The esports market is expected to grow because of various driving factors, such as increasing popularity of video games and growing awareness about esports. Authorities had previously resisted calls for eSports to be given official recognition, citing precisely the potential for increased gaming addiction among young people. But the reversal of this position in October 2017, following extensive lobbying by eSports advocates, Esport paved the way for gamers to compete on behalf of the country at an international level. Gaming addiction has become even more widespread since Thailand’s Sports and Tourism Ministry formally recognised eSports as an official sport. Thai universities have even been enrolling students on eSports-related courses for some time now; Bangkok University, for example, offers a Bachelor of Science in Games and Interactive Media.